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CONTACT INFORMATION
Benita Kenn Diana Iles
Creative Labs, Inc. Cunningham Communication, Inc.
(408) 428-6600 (408) 982-0400
Creative Launches Sound Blaster AWE32 -
The Next Generation Sound Blaster Audio Card
SINGAPORE -- March 1, 1994 -- Creative Technology, developer of the
Sound Blaster(TM) PC audio standard, today at Intermedia launched
Sound Blaster AWE32(TM), Creative's most advanced audio card to date.
Sound Blaster AWE32 combines the powerful features of Creative's
award-winning Sound Blaster 16 Advanced Signal Processing card with
the great sounding Advanced WavEffects(TM) digital sample playback
synthesis capabilities of E-mu Systems'(R) EMU8000 integrated audio
DSP. It has a suggested retail price of $399.95 and will begin
shipping to major distributors and resellers worldwide within the
next two weeks.
"The audio consumer has become extremely sophisticated. With the
introduction of Sound Blaster AWE32, Creative is furthering its goal
of offering consumers high-performance features at a great price
point and delivering the type of superior sound and speech quality
that they have come to expect from Creative," said K.S. Chay,
Creative Technology's president and COO.
Rich Sorkin, director of audio products for Creative Technology's U.S.
subsidiary Creative Labs, added that "in addition to providing a
solution for musicians who want to create professional quality music,
Sound Blaster AWE32 provides the ideal platform for developers to
create an emotionally engaging multimedia experience through the use
of multiple channel audio, downloadable sounds (E-mu's[R]
SoundFont[TM] collections) and state-of-the-art special effects. As a
result, Sound Blaster AWE32 owners will be able to benefit from a
great selection of entertainment software titles that take advantage
of our next generation audio technology."
Advanced Signal Processing
Creative's Advanced Signal Processor, a programmable DSP, performs
real-time compression and decompression of audio files. It also
features Creative TextAssist(TM) advanced text-to-speech synthesis and
QSound(TM) 180 degree virtual audio. For voice-annotating documents,
Creative offers two options for compressing and decompressing speech
data - FastSpeech 8 and FastSpeech 10. FastSpeech 8 compresses data
to one eighth its original size and FastSpeech 10 compresses data to
one tenth its original size. Because FastSpeech compresses data in
real-time, users do not need to conduct off-line processing.
Advanced Audio Technology
E-mu's patented digital sample playback technology, which is
incorporated into Creative's Advanced WavEffects synthesis, is based
on the EMU8000 audio DSP and features CD quality, real instrument
sounds that surpass the audio quality produced by wave table
synthesis technology.
Many of the features of Sound Blaster AWE32 are traditionally only
available with high-end professional audio products that often cost
thousands of dollars. It supports multi-timbral MIDI channels with
32-voice polyphony as well as independent control of advanced special
effects (reverb, chorus or QSound), vibrato (pitch oscillation) and
tremolo (volume oscillation) for each of its 32 voices. Additional
advanced audio features include state-of-the art pitch-shifting
techniques, resonance filters that control the timbre of each
instrument when played at different dynamic levels, a six-part
amplitude envelope, and a six-part auxiliary envelope for independent
controlling of pitch and timbre.
Compatibility
As with Creative's entire family of standard-setting 16-bit audio
boards, Sound Blaster AWE32 offers 16-bit CD-quality stereo sampling
and playback up to 44.1 kHz. Sound Blaster AWE32 supports the Sound
Blaster platform and is fully compatible with General MIDI, Sound
Canvas and MT-32 specifications. The audio card also supports three
of the most popular single and double speed CD-ROM drives on the
market from Sony, Mitsumi, and Creative.
Sound Blaster AWE32 supports E-mu Systems' SoundFont audio library of
sampled sounds, which have been widely regarded as the finest musical
instrument and sound effects samples available. Additional samples
from the SoundFont library can be downloaded into AWE32's on-board 4
megabit DRAM chip (which can be expanded to 28 megabyte of RAM) to
bring added variety and flexibility of sounds to the user.
Bundled Software
Software bundled with Sound Blaster AWE32 includes Creative
VoiceAssist(TM), Creative's premier speech recognition software for
Windows applications; Creative TextAssist(TM), a text-to-speech system
based on Digital Equipment Corp.'s DECtalk technology; QSound Virtual
Audio, a 180 degree sound localization technology; WaveStudio,
Creative's wave file editor; Creative Ensemble, a set of software
applications for playback of wave, CD and MIDI files that resembles a
home "hi-fi" system; HSC Interactive SE; Cakewalk Apprentice, an
easy-to-use yet powerful sequencer software program; and a variety of
other utilities specifically developed by Creative for its family of
Sound Blaster audio boards.
Founded in 1972, E-mu Systems, Inc. is a leading provider of
innovative digital audio products based on digital sampling
technology for the musical instrument and multimedia markets. The
company is a wholly owned subsidiary of Creative Technology, Ltd.,
and is headquartered in Scotts Valley, Calif.
Creative Technology Ltd. develops, manufactures and markets a family
of sound and video multimedia products for IBM-compatible PCs. The
company's Sound Blaster sound platform enables IBM-compatible PCs to
produce high-quality audio for entertainment, educational, music and
productivity PC-based applications.
Creative Technology Ltd. was incorporated in 1983 and is based in
Singapore. Creative Technology's U.S. subsidiaries include Creative
Labs, Inc., E-mu Systems, Inc. and ShareVision(R) Technology, Inc.
Creative also has other subsidiaries in the U.S., Europe, Japan,
Singapore, Taiwan and China. The Company's stock is traded on the
NASDAQ National Market System under the symbol CREAf.
# # #
Advanced WavEffects, Creative TextAssist, Creative VoiceAssist, Sound
Blaster and Sound Blaster AWE32 are trademarks of Creative
Technology. SoundFont is a trademark and E-mu and E-mu Systems,
inc. are registered trademarks of E-mu Systems, Inc. ShareVision is
a registered trademark of ShareVision Technology, Inc. QSound is a
trademark of Archer Communications.